Every iconic brand begins with a compelling visual narrative. On March 26, students at CMS Business School, JAIN (Deemed-to-be University), Kochi, delved into this world during an expert session on “Visual Communication of Brands,” led by industry consultant Ms. Devi A. Nayar.
The workshop decoded the strategic influence of color theory, typography, and layout on consumer psychology. By blending creative artistry with marketing logic, students explored how visual language anchors brand identity and fosters deep emotional trust. This transformative experience challenged participants to look beyond the surface, empowering them to think like the strategic creators behind the world’s most resonant brands.
